Yes in the middle of this month Apple announced the new super-major generation upgrade since iPhone 2G in 2007, the iPhone X. Back in 2007 iPhone was a revolutionary phone. It was. The iconic home button. Simple yet super powerful, it has been proven for 10 years and counting.
Along the way Apple has perfected it’s craft. Let’s have some recap:
- iPhone 2G: Home screen, big capacitive screen.
- iPhone 3G: GPS
- iPhone 3GS: Compass, Video Camera
- iPhone 4: Retina display, selfie camera
- iPhone 4s: Siri (virtual voice assistant)
- iPhone 5: 16:9 screen ratio
- iPhone 5s: Touch ID
- iPhone 6: NFC (for Apple Pay)
- iPhone 6s: 3D touch
- iPhone 7: dual camera, water resistant
- iPhone 8: Wireless charging
Yes almost every iteration of iPhone there is new significant feature(s).
On the iPhone X, it’s about rethinking what an iPhone can be. Is anyway can be better?
Apple’s answer come to your face. Face ID. Face ID is a method to authenticate your phone with your face.
Another thing is to make the iPhone all screen, and no home button at all. Apple use more gestures to manipulate functions that replacing home button.
## iPhone as Life Style Produts
Just like iPod, unlike MacBook, iPhone is an life style product. That is the factor that make the iPhone can be sold in massive number. We carry it everywhere, it’s designed to be not so tough, and become slower over time that we will keep upgrade it. And as we use it socially it impacts people around us to use purchase them too. And the phone is a necessity so people gonna buy it. There are lot of factor to buy iPhone as your next smartphone. Apps also one of them.
But, yet, Android came in, the price is become cheaper yet it’s seem reasonably good to use. For me Android democratise the modern smartphone. And Apple fan still will embrace the technology that Apple provide, well because we love new technology.
And hey it’s shows when we use new iPhone X. The new vertical dual camera. We can post the animoji in Instagram and Facebook. Don’t forget the studio lighting shots.
For usability case, it’s not bigger than the Plus version, and it should be easier on the hand.
All in all, Apple has never been healthier nowadays. It keeps learning, R&D new stuff for our exciting future. At the same time, make Apple the biggest tech company, and super rich.
As app company we understand what is Apple heading, and what kind of business that we can build upon their technologies.