When we first launched Orderla.my, the goal was clear: help micro and small businesses set up online stores that work beautifully with WhatsApp. No complexity. No friction. Just a fast and easy way to start selling online.
That mission connected with thousands of sellers. In the last 5 years, merchants using Orderla.my have sold over RM100 million worth of products.
But as the ecosystem grew, we started seeing something interesting:
a new group of sellers with slightly different needs.
A New Segment Emerged
Orderla.my (Quick Commerce) continues to be great for direct-to-consumer sales — especially for food stalls, home-based sellers, and new entrepreneurs.
But we started seeing merchants who needed more:
Minimum Order Quantities (MOQ)
Tiered pricing for wholesale and bulk sales
The ability to upload multiple product images
A more polished customer experience with logins and saved addresses
Tools to support teams and staff roles
Less reliance on WhatsApp and more focus on evergreen channels like email
The ability to sell and deliver digital products automatically
They weren’t “outgrowing” Orderla — they just needed more control, structure, and flexibility.
The Why: Serving Sellers Ready to Level Up
Instead of sending these merchants to other platforms, we built Orderla Commerce — a more powerful version of Orderla designed for more operationally complex businesses.
It still keeps what made Orderla great: fast setup, clean UI, and merchant-first simplicity.
But now, it also supports the workflows that serious sellers need.
What Makes Orderla Commerce Different
Here’s what sets Commerce apart:
More product images to better showcase offerings
Customer accounts with order history and saved delivery addresses
MOQ and tiered pricing for B2B or bulk buyers
Team/staff access with permission control
Advanced stock and checkout logic
Affiliate system — so merchants can grow through community promoters
Digital product support with automatic delivery via email (e.g. ebooks, files)
Evergreen communication via email to reduce reliance on WhatsApp
And on the horizon: a dedicated mobile app
Sell Digital Products — Seamlessly
Orderla Commerce isn’t just for physical products. It’s also built to support digital goods, like:
Ebooks
PDF resources
Once a customer places an order, the system automatically sends the file to their email — no manual follow-up needed. This makes it easy for creators and educators to monetize their work at scale.
Promote and Earn: Built-in Affiliate System
Another powerful feature is the affiliate system.
Merchants can set up their own program and let influencers, customers, or resellers promote their products — while earning commission on successful sales.
The system:
Generates unique affiliate links
Tracks referrals and orders in real-time
Provides detailed reports for both merchants and affiliates
It’s a win-win way to grow sales organically.
The Response So Far
We rolled out Orderla Commerce to early users like Tradisi Leluhur, Nyenyak Spectacles, Cats Hometown, Anis Ashikali and others. They challenged the product, shaped its direction, and proved that this was a needed evolution.
What we’re seeing:
Higher order values with MOQ and tiered pricing
Better customer experience with login + saved addresses
Sales boosted by affiliates and promoters
Growing demand for digital product delivery
Teams running smoother operations with better staff access
What’s Coming Next
Orderla Commerce is just the beginning.
We’re currently building:
Seamless POS and inventory tools
Plug-and-play extensions for automation, loyalty, and CRM
A native mobile app to give merchants and buyers an even better experience
Our vision is simple:
To help sellers grow — with the tools and flexibility they actually need, without making them jump through hoops or start from scratch on another platform.
If you’re ready to take your store to the next level, Orderla Commerce is built for you.
