In 2020, when many businesses were struggling to survive, one thing became clear:
F&B merchants needed a simpler way to accept orders.
That was the beginning of Orderla.
Not as a big tech company.
Not backed by investors.
But built from real conversations with real merchants.
It Started With WhatsApp
At the beginning, many small businesses relied heavily on WhatsApp to take orders.
It was simple.
But it had problems:
Messages buried during peak hours
Manual order writing
Wrong items sent to customers
No proper sales tracking
No structured customer database
We saw merchants losing orders — not because customers didn’t want to buy, but because the system couldn’t keep up.
So Orderla started as a structured WhatsApp ordering platform.
It helped merchants:
Organize incoming orders
Reduce human mistakes
Respond faster
Create better customer flow
That was our first step.
From Ordering to E-Commerce
As merchants became more comfortable with digital tools, their needs evolved.
They didn’t just want order collection.
They wanted:
Online storefronts
Payment integration
Product management
Delivery management
Sales reporting
So Orderla expanded into a full e-commerce solution under Orderla Commerce.
We focused on helping SMEs digitalize without needing technical knowledge.
No complicated setup.
No heavy systems.
Just practical tools that work.
Listening to Merchants (The Real R&D)
Since 2020, one thing has remained constant:
We listen.
Through WhatsApp support, calls, demos, and feedback, we continuously improve based on what merchants actually need.
Not trends.
Not hype.
But real operational problems.
This close relationship shaped what came next.
The Birth of Orderla FOS (Food Ordering System)
We noticed a major gap in the F&B industry:
Staff were overwhelmed.
Orders were miscommunicated.
Peak hours were chaotic.
And labor cost kept increasing.
Customers, on the other hand, wanted:
Faster pickup
Self-order convenience
Loyalty rewards
Cashless payments
So we built Orderla FOS — a web-based ordering system designed specifically for F&B.
It allows customers to:
Order at their own time
Customize items
Pay online
Skip long queues
While merchants:
Receive structured orders
Reduce manual order taking
Increase order accuracy
Improve operational speed
This isn’t just a system.
It’s a shift from manual chaos to structured automation.
Built for the Future
The F&B industry is changing.
Digital records.
Automation.
Loyalty ecosystems.
Data-driven decisions.
E-invoicing trends.
Businesses that adapt early will grow faster.
Orderla’s mission is simple:
To empower SMEs with practical technology that increases revenue, reduces mistakes, and prepares them for the future.
What’s Next?
From WhatsApp ordering…
To e-commerce…
To F&B automation…
Orderla continues to evolve.
Because our journey isn’t about building software.
It’s about building better businesses.
