To sustain a business for longer period of time, we must be able to adapt to ever changing market.
Back to business 101, business is exist because there are problems amongst human. However the problems are changing too.
On the last post, I have mentioned about PESTEL, they are something that usually we don't have control of, but it has impact to our business.
By reading the trends of the consumers, the behaviour of the consumers, what they want, has being changed based on what influenced them through any kind of media.
Therefore, as business we have to improve and also adapt with what consumer thinks they want.
By providing them what they want, our business can be relevant to them thus make our business can sustain for longer period. As long as we keep evolving with what the consumer wants.